Finlays launches The Wellbeing Collection – our premium tea extracts range helping brand owners tap into the trend for natural, functional and sustainable products
The rising trend for food and beverages that don’t just taste great but also meet a range of health and wellbeing needs shows no signs of slowing.
Whether for gut health, focus, relaxation or simply feeling virtuous for buying products that align with their values, consumers don’t just want enjoyable products, they want functional products, products with a story and products that offer a little taste of an aspirational lifestyle.
A healthy opportunity for brand owners
Within the total wellness economy, healthy-eating, nutrition and weight-loss products are valued at $700 billion per year [i]. This is growing and at Finlays, we estimate the potential global value of healthy and functional beverages to exceed $300 billion by 2024 – more than one third of all beverages consumed worldwide[ii].
And when you consider that two thirds (65%) of consumers are willing to pay more for beverages with an associated sustainability claim [iii], the opportunity for beverage brand owners is clear.
Introducing The Wellbeing Collection, by Finlays
To help brand owners tap into these trends, Finlays is pleased to announce the launch The Wellbeing Collection, our new range of premium, natural tea extracts. Extracts in the Wellbeing Collection are rich in highly sought-after bioactive compounds [iv], adding value to your product through consumer association with various wellness benefits [v].
Get The Best Out of Tea, Naturally
As a trusted leader in premium tea extracts with 60 years’ experience in tea extraction innovation, Finlays is ideally placed to help you unlock the high-growth potential of natural and functional beverages. Our unique approach means we produce tea extracts that help brand owners unlock opportunities in the health and wellness mega-trend by being:
- Rich in naturally-derived antioxidants that consumers link to health benefits
- Natural and offering clean label claims
- Extracted from fresh leaf, sealing in the true essence of tea other extracts leave behind
- 100% traceable to our own tea farms in Kenya
- Sustainably sourced
Welcome to Kericho
Extracts in The Wellbeing Collection are created exclusively at Saosa factory situated on our own tea fields in Kericho Kenya. Saosa is one of the world’s only tea extraction facilities situated on a tea farm. Soasa is where we can transform freshly harvested green leaf into naturally extracted powder and aroma on the same day, producing extracts that are rich in bioactive compounds linked to functional benefits that are in high demand from global consumers.
Saosa sits at the heart of our own tea farming community in Kericho – a perfect place for growing tea. Where the confluence of the Mau Forest, the elevation and the wonderful Kericho mountain water create the unique climatic conditions for growing tea. Our vertically-integrated supply chain, combined with 150 years’ experience in tea, gives us an unparalleled agricultural and technical understanding of how to extract the very best out of freshly harvested green leaf. It also allows us to collaborate with you to create tea ingredients bespoke to your needs.
Our operation in Kericho is about more than just tea farms. It’s a thriving community of thousands of individuals who share the aim of creating positive social, economic and environmental change. When you partner with Finlays, you join our community and play an important role in continuing this progress.
To find out more about how The Wellbeing Collection can help you tap into the health and wellbeing mega-trend, get in touch contact us page
NOTES AND REFERENCES.
- Global Wellness Institute, 2018
- GlobalData Plc, 2020
- Bioactive compounds are primary and secondary metabolites of nutritive and non-nutritive natural components generating health benefits [Martirosyan 2018]. Examples of bioactive compounds in tea include Polyphenols, Catechins, Caffeine and Amino Acids
- The associated wellness benefits are findings that were described by epidemiological, cohort or meta-data analysis of meaningful and well executed epidemiological- and cohort studies. The associations made are in reference to ingredients only, hence they do not refer to finished products and they may not comply with Regulation EC n. 1924/2006.