Finlays Americas 2023 USA Beverage Trend Report presents five key trends driving innovation in the beverage industry today. The report features a renewed consumer focus on healthy ageing, insight into the explosion of the energy drink market, and details the interest in new meanings and connections in our daily rituals.
Download the 2023 Finlays Americas Beverage Trend Report to read more about the top beverage trends of 2023 and uncover expert insight into what will come next.
Americas Trend Report 2023
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This year’s trends include:
Healthy Ageing: Consumers will shift their focus to long-term health, practicing preventative selfcare and creating healthy aging strategies for their mental and physical well-being.
Everything Energy: Seeking better-for-you energy drinks, consumers will turn to ready-to-drink coffees and teas for access to natural caffeine without the jitters.
Soulful Connection: In search of finding calm in a chaotic world, consumers will actively prioritize foods and beverages that help make them whole and connect mind, body, and soul.
Tea Bubbles Up: Bubble Teas will continue to rise in popularity with flavor and health benefit expansion, plus social media worthy promotional images will broaden the appeal of this unique tea.
Selective Spending: Value for money will remain a key motivator, but consumers will also demand new products and experiences, and spend selectively on relatively inexpensive and affordable treats.