K-CURVE

 Megan Conceição looks at how the “K-Shaped” economy is impacting beverages The big idea: ·        Regardless of income level, consumers are becoming …
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TREND-NADO

Siân Edwards steps into the eye of the storm of ever-faster trend cycles The big idea: ·         Trend cycles are speeding up, driven by algorithms, …
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Good Mood Foods

Good mood foods are set to be one of the trends of the next decade. “Better for you” is giving way to “better for me” as consumers look for options that feed mental wellbeing and personal satisfaction in addition to physical health.
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