Demand for customization, the “protein-ification” of beverages, and sustainable storytelling are just some of the trends predicted to shape the global beverage industry in 2026 according to leading B2B natural beverages supplier Finlays.
Finlays’ Global Beverage Trend Report, now in its fifth year, reveals how evolving consumer priorities, technological innovation, and cultural shifts are driving unprecedented change across the beverage landscape.
Commenting on the report, Insights Analyst and author of the report, Megan Conceição, said:
“The beverage industry is entering an era of rapid transformation, driven by health-conscious consumers, digital convenience, and sustainability expectations as a non-negotiable.
“Our Global Beverage Trend Report 2026 unpacks the complex consumer dynamics shaping today’s beverage landscape and provides actionable insights for brands and operators to stay ahead in this dynamic market.”
Here’s a snapshot of the trends heating up in 2026, including quotes from Megan Conceição on each trend:
1. Health is Wealth
In 2026, health won’t just be a priority, it’ll be a lifestyle. From protein-packed drinks and probiotic sodas to the influence of GLP-1 therapies like Ozempic, functionality will be a powerful value driver in 2026.
“Beverage brands and operators looking to capitalize should look to create beverages with science-backed functional ingredients, offer options for customization, and lean into the perception of tea and coffee as healthy beverages.”
2. LTOs are Hot to Go
Social media is fueling demand for vibrant, camera-ready beverages. In 2026, expect to see culturally relevant Limited Time Offers and bold fruit flavors dominate beverage menus.
“Packaging and storytelling are powerful ways to position beverages as canvases for expression and collaboration. Next year, we’re expecting to see operators experimenting with texture to encourage adventure, while taking their Limited Time Offering programs to the next level.”
3. Appy Hour
Mobile ordering and delivery are already a mainstay, and in 2026 digital convenience is set to reshape beverage experiences even more. Mix-and-match menus, ready-to-drink options, and seamless service will define frictionless beverage experiences.
“Brand owners and operators can tap into this trend by designing mix and match menus that meet demand for both speed and personalization. We’ll also see growth in the use of concentrates and syrups to ensure beverage consistency, at speed.”
4. Convenience is King
Amid economic uncertainty and tighter budgets, consumers will be increasingly seeking beverages that deliver clear value not just through price, but through quality, innovation, and values, and – most of all – through convenience that justifies the spend.
“The smart move is to position indulgent beverages as rewards, not just as a splurge, and to use product storytelling that emphasizes ingredients, craftsmanship or innovation that justifies your beverage over the competition.”
5. Reel Value
Technology and social media continue to reshape the beverage industry, driving automation for efficiency and personalization, while also creating trends through viral social media content. This is pushing brands to innovate faster and deliver frictionless, data-driven experiences.
“My top tip is to use social media listening to spot emerging trends. But it’s also vital to harness data from apps and loyalty programs to stay ahead of the curve when it comes to tailoring beverage offerings to meet customer demand.”
6. Sipping Sustainably
As climate change becomes more personally felt through extreme weather and supply chain disruptions, consumers are increasingly drawn to beverages that prioritize environmental and ethical responsibility through traceable ingredients and supply chains that support positive social change.
“Brands and operators wanting to flex their sustainability credentials should clearly label them on packaging. An emphasis on transparent supply chains and weaving the tangible impacts of social initiatives into storytelling can also help to connect with consumers on an emotional level.”
The full Finlays’ Global Beverage Trends Report 2026 is available here
About Finlays (www.finlays.net)
Finlays is a global supplier of tea, coffee and botanical ingredients and solutions to many of the world’s best-loved beverage brands, retailers and foodservice operators. We exist to empower our customers to create a world where every sip brings joy, something we are uniquely placed to achieve thanks to our global scale, trusted partnerships, and over 200 years of experience in beverages. With a heritage stretching back to 1750, today we operate across five continents and place sustainability at the heart of all we do, supporting the long-term prosperity of our industry and all those connected to it.
