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FINLAYS GLOBAL BEVERAGE INDUSTRY TRENDS REPORT

Finlays’ annual Global Beverage Industry Trends Report contains incisive analysis and insight into the key global trends for the year ahead. For each trend, we look at the key drivers, the implications and ask “what’s next?”.

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Trends for 2026

  • Health Is Wealth
  • LTOs Are Hot To Go
  • Appy Hour
  • Convenience Is King
  • Creating Reel Value
  • Sipping Sustainably

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Previous Issues

Trends Report 2025

Human Connection / Star-Powered Drinks / Alcohol excitement / Ever-Evolving Botanicals / Supply Links
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Trends Report 2024

Fast FAD-SION / Statement Spending / Need for Speed / Hyper-targeted Health / Actively Green / PLUS Trends of the Future (according to AI)
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Trends Report 2023

Selective spending / Mindful drinking / Mood boosting beverages / Crunch-time for carbon / Retail Reimagined / PLUS ones to watch.
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Trends Report 2022

The Science of Health & Wellbeing / Natural Energy goes mainstream / Cold Brew Coffee 2.0 / Format Innovation / Direct From Origin / Walking the Talk on Sustainability
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